Connecting Everyday Wine Drinkers With The World's Best Independent Winemakers

Naked Wines is not just an online wine retailer; we’re trailblazers on a mission to enable enthusiastic wine drinkers to enjoy great wine without the guesswork.

Founded in 2008, on the pillars of quality, choice and fair pricing, we set out to create the most inclusive wine club in the world - dedicated to transforming the wine-buying experience and empowering people to make their own wine choices, and championing world-class independent winemakers. We've proudly been delivering outstanding wines to our customers (who we call Angels) for over 15 years. Read more about Our Strategy.

Our business model is simple yet innovative: Naked Wines funds the production costs for winemakers upfront, allowing them to focus on creating exceptional wines without the financial burdens of traditional wine production, while passing the resulting savings back to our customers. 

The virtuous circle is a win win for both wine lovers and winemakers, and enables us to deliver superior benefits to our customers:

  • Better quality wine
  • More choice
  • Personalised wine recommendations
  • Elimination of guesswork and uncertainty
  • Fair payments for all involved

Our customers have direct access to more than 250 of the world's best independent winemakers and over 2,300 quality wines from 23 countries. In the last 12 months, we served more than 706,000 members in the US, UK and Australia, making us a leading player in the fast-growing direct-to-consumer wine market.

Find out more in our Annual Report.

We Are a Mission-Driven Company

Our business model is simple yet innovative: Naked Wines funds the production costs for winemakers upfront, allowing them to focus on creating exceptional wines without the financial burdens of traditional wine production, while passing the resulting savings back to our customers. Read more about the Business Model

Our customers have direct access to more than 250 of the world's best independent winemakers and over 2,300 quality wines from 23 countries. In the last 12 months, we served more than 706,000 members in the US, UK and Australia, making us a leading player in the fast-growing direct-to-consumer wine market. Read our latest Results

Our Purpose

Connect everyday wine drinkers with the world’s best independent winemakers.

Our Mission

To disrupt the wine industry for the benefit of our customers, winemakers and our people.

Our Ambition

To go from impacting individuals to changing how an entire industry works by shaping the whole wine industry in our image.

Read More on Naked Wines