For people who want to enjoy great wine without the guesswork

We have a unique offering for our winemakers and our customers. Our priority is to continue to improve this while expanding our reach to disrupt how the entire industry works.

Why do we get up in the morning? Because we’re doing our best to shake up an entire industry. Our differentiated model provides truly sustainable benefits for Angels and winemakers, built on the latest technology. We think that’s pretty exciting.

The biggest challenges independent winemakers face is access to capital and access to distribution and consumers – we handle all of this. We connect the winemaker directly with our Angels, allowing for direct feedback and ratings which is invaluable data, used to make even better wine. As a result, we are able to attract some of the world’s top winemakers, who become part of a community that deepens engagement and loyalty. Our Angel members connect directly to our winemakers and fellow members via our website and mobile app and we provide a platform for our members to consume content, learn about wine and meet the people behind the wines.

Enjoy great wine without the guesswork…

The virtuous circle is a win-win for both wine lovers and winemakers, and enables us to deliver superior benefits to our customers:

  • Better quality wine
  • More choice
  • Personalised wine recommendations
  • Elimination of guesswork and uncertainty
  • Fair payments for all involved

The problems we're solving

We have a clear mission: Connect the two people that matter most in wine ー drinkers and makers ー so both win: great wine, fair prices, no guesswork.

Wine drinkers
The problems
  • Consumers are unhappy with the level of choice & knowledge
  • Told by the industry what to drink and what to like
  • Not giving any input in the process
  • Paying too much for good-quality wine
The solutions
  • Exclusive access to world class wines & winemakers, with personalised recommendations
  • Quality / value advantage with satisfaction & pricing guarantees
  • Vibrant community of shared interest
Winemakers
The problems
  • Winemakers are under immense pressure to meet stringent cost levels & unrealistic product time limits
  • Experiencing small business pains including funding, scalability & marketing
The solutions
  • Autonomy - creative freedom with the winemaker's own brand
  • Security – limited capital risk with guaranteed, multi-year commitment
  • Reward – potential for high income & to scale rapidly
  • Passion – ability to focus on what you love, making great wines

Our model is hard to replicate

Our ecosystem is well established and the barriers to entry are high.
Tablet Image

Over Naked’s journey to where we are today, we have:

  • Become well established: Our winemakers operate at scale, benefiting from an established and optimised network of marketing partners, and a large base of loyal, engaged customers.
  • Unrivalled tech: We own unique and valuable technology and data that enables warehouse and fulfilment providers, class leading customer service, and social interactions with winemakers.
  • Made sustained investment: It takes time and sustained investment to recruit winemakers, produce wine, build a distribution network and recruit customers.
  • An advantageous model: We operate in large and growing markets, with access to exclusive wines and winemakers.

Read more on Naked Wines