Total sales |
340.2 |
202.9 |
68% |
Cost of sales |
(204.7) |
(125.3) |
63% |
Gross profit |
135.5 |
77.6 |
75% |
Gross profit margin |
40% |
38% |
+160bps |
Fulfilment costs |
(58.3) |
(35.0) |
67% |
% of total sales |
17% |
17% |
(10)bps |
Contribution profit |
77.2 |
42.6 |
81% |
% contribution profit margin |
23% |
21% |
+170bps |
Advertising costs |
(42.3) |
(19.8) |
114% |
% of total sales |
12% |
10% |
+270bps |
General and administrative costs2 |
(36.4) |
(25.2) |
44% |
% of total sales |
11% |
12% |
(175)bps |
Adjusted EBIT |
(1.5) |
(2.4) |
(37)% |
|
New Customer Contribution loss |
(7.7) |
(3.8) |
105% |
Advertising costs |
(42.3) |
(19.8) |
114% |
Investment in New Customers1 |
(50.0) |
(23.5) |
113% |
Repeat Customer Contribution profit1 |
84.9 |
46.4 |
83% |
Repeat Customer Contribution margin |
30% |
27% |
+320bps |