Total sales |
350.3 |
340.2 |
+3% |
Cost of sales |
(208.6) |
(204.7) |
+2% |
Gross profit |
141.7 |
135.5 |
+5% |
Gross profit margin |
40% |
40% |
60bps |
Fulfilment costs |
(62.6) |
(58.3) |
+7% |
% of total sales |
18% |
17% |
70bps |
Contribution profit |
79.1 |
77.2 |
+2% |
% contribution profit margin |
23% |
23% |
(10)bps |
Advertising costs |
(34.1) |
(42.3) |
(19)% |
% of total sales |
10% |
12% |
(270)bps |
General and administrative costs2 |
(43.0) |
(36.4) |
+18% |
% of total sales |
12% |
11% |
160bps |
Adjusted EBIT |
2.0 |
(1.5) |
+233% |
|
New Customer Contribution loss |
(7.2) |
(7.7) |
(6)% |
Advertising costs |
(34.1) |
(42.3) |
(19)% |
Investment in New Customers1 |
(41.3) |
(50.0) |
(17)% |
Repeat Customer Contribution profit1 |
86.2 |
84.9 |
+2% |
Repeat Customer Contribution margin |
27.4% |
29.9% |
(250)bps |