This privacy policy sets out how Naked Wines plc uses and protects any information that you give when you use this website.

Naked Wines plc is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

Naked Wines plc may change this policy from time-to-time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from 25 May 2018.

What we collect:

We may process information that you provide to us for the purpose of subscribing to our email alerts (“communication data“). The communication data may include your name, email address, postal address, phone number and feedback or when you communicate with us via social media. This communication data may be processed for the purposes of contacting you with the service notifications you have requested. The legal basis for this processing is consent to send you notifications in relation to our investor relations.

We may also receive journalist, analyst and investor data from specialist media and investor databases which will include your name, email address and job title. This communication data may be processed for the purposes of contacting you with press releases and invitations. The legal basis for this processing is legitimate interest in respect of our public and investor relations.

We use Google Analytics to monitor when people visit our website and the pages visited. We use this information to analyse trends of traffic data, location data and resources people have accessed for example to enable us to improve our website. We may obtain information about your general internet usage by using technology such as cookies which store information on the hard drive of your computer (refer to section Cookies and similar technologies). This information helps us to improve our website and deliver a better and more personalised service. To find out more about cookies visit

Naked Wines plc’s website may contain web beacons from third parties to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other website operations. These web beacons may allow the third parties to set or read a cookie on your computer. We prohibit third parties from using web beacons on our sites to collect or access your personal information.

When you register to receive our communications, we retain your information to send you periodic communications about our products, services and general company news updates.

We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

How we collect:

We use a number of methods and technologies to gather information about how you use our websites and services, including:

  • Web forms, such as when you type information into a registration form or type a search query into a search box.
  • Technologies like cookies and web beacons.
  • Web logging, which enables us to collect the standard information your browser sends to every website you visit – such as your IP address, browser type and language, and the site you came from – as well as the pages you visit and the links you click while using our sites and services.
  • Software installed on your computer or other devices, which may send back information needed to operate, update or improve that software.

How do we use your information:

  • For statistical analysis to help us improve your experience with us.
  • To help us understand more about you as a customer, the products and services you choose and the manner in which you communicate with us so we can provide a better service.
  • To provide you with information about our products and services, news and service updates.
  • To help answer your questions and resolve any issues you have about our obligations with you using our products and services.
  • To assess suitability for career applications and to contact you in response to your registered interest in a career at Naked Wines plc.

Providing your personal data to others:

We do not, and will not, sell any of your personal data to any third party. However, we may disclose your personal data to the following categories of companies as an essential part of being able to provide our services to you:

  • To any member of our group of companies (this means our subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy
  • To our insurers and professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice

In addition we may disclose your personal data with law enforcement and fraud prevention agencies, so we can help tackle fraud or where such disclosure is necessary for compliance with a legal obligation to which we are subject, in order to protect your vital interests or the vital interests of another natural person, or in connection with the establishment, exercise or defence of legal claims.

Your rights:

Access and correction of your personal information

You have the right to access the personal information that we hold about you. We will normally provide this information free of charge, however we will need proof of identity and written notification to do so. If requests are manifestly unfounded or excessive, we may charge a proportionate fee and will advise you of this fee.

If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.

If you would like to exercise these rights, please contact us.

Right to stop or limit our processing of your data:

You have the right to delete your personal information if we are not entitled to use it anymore and to have your information deleted if we are keeping it too long. If you would like to exercise this right, please contact us.

How long do we keep your information for?

We will retain a record of your personal information. This is done in order to provide you with a high quality and consistent service. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.

Cookies and similar technologies:

Our use of cookies:

Naked Wines plc’s website use “cookies,” which are small text files placed on your hard disk by a web server. We use cookies to remember the settings made by each visitor, such as choice of country, and thereby offer personalised features. This helps us to register the traffic flow on the website and provides us with statistics and information on how many visitors we have on our website, the time the visitors spend on our website, the visitors’ origin and domain and what operating system, such as Windows, and browser they use. We also use cookies to trace downloads you make, to facilitate your subsequent downloads and provide us with information about your downloads. To sum up, using cookies enables us to improve the service and function of our website for your benefit.

Cookies contain text that can be read by a web server in the domain that issued the cookie to you. That text often consists of a string of numbers and letters that uniquely identifies your computer but may contain other information as well. On this website we use cookies that are saved to the hard disk and therefore remain after the browser is closed, so called persistent cookies. We may also use so-called session cookies, which are cookies saved to the web browser that disappear when the browser is closed.


Cookies cannot be used to run programs or deliver viruses to your computer. You can accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to reject cookies. You must, however, accept cookies to use all the functions on this website.

We may use cookies for:

Storing your Preferences and Settings. If you enter your city or postal code to get local news or weather information on an IFS site, we may store that city or postal code in a cookie so that you will see the relevant local information when you return to the site. This can save you time by eliminating the need to repeatedly enter the same information every time you visit the site.

Targeted Advertising. When we display online advertisements to you, we will place one or more persistent cookies on your device to recognise your device each time we display an ad to you. Because we serve advertisements on our own websites as well as those of our advertising and publisher partners, we are able to compile information over time about the types of pages, content and ads you or others who are using your computer visited or viewed. This information is used for many purposes; for example, it helps us ensure that you do not see the same advertisements over and over again. We also use this information to help select and display targeted advertisements that we believe may be of interest to you.

Site Analytics. We may use cookies to count the number of unique visitors to a web page or service or to develop other aggregate statistics about the operations of our sites and services. Such analytics help us operate and improve the performance of these sites and services. Some of the cookies we commonly use are listed in the following chart. This list is not exhaustive, but it is intended to illustrate some of the reasons we set cookies. If you visit one of our websites, the site may set some or all of the following cookies:

Cookie name Description
IFS_SITE_LANG Identifies the language the user has selected
IFS_EU_COOKIE Sets the time limitation for the acceptance of the EU cookie directive, can be 24 hours or one year
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors to the site come from, and the pages they visited.
Pardot Visitor Cookie (visitor_id) The visitor cookie includes the name “visitor_id” plus the unique identifier for your account, which is derived from the tracking code placed on our site. The value stored is the unique ID for the visitor. This cookie is set by Pardot tracking code on visitors and prospects.
Pardot Opt In Cookie (pi_opt_in) This cookie is what Pardot use to stay in compliance with the “Do Not Track” initiative.

In addition to the cookies Naked Wines plc may set when you visit our websites, third parties may also set certain cookies on your hard drive when you visit Naked Wines plc sites. In some cases, that is because we have hired the third party to provide certain services on our behalf, such as site analytics. In other cases, it is because our web pages contain content or ads from third parties, such as videos, news content or ads delivered by other ad networks. Because your browser connects to those third parties’ web servers to retrieve that content, those third parties are able to set or read their own cookies on your hard drive.

How to control cookies:

Browser Controls to Block Cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to block cookies.

For example, in Internet Explorer, you may block cookies by taking the following steps:

Click “Tools” and then select “Internet Options”

Click the “Privacy” tab at the top of the window

Move the slider up or down to select the types of cookies you wish to block

Instructions for deleting cookies in other browsers are available at

Please be aware that if you choose to block cookies, you may not be able to sign in or use other interactive features of Naked Wines plc sites and services that depend on cookies, and some advertising preferences that are dependent on cookies may not be able to be respected.

Browser Controls to Delete Cookies. If you accept cookies, you can delete them later.

For example, in Internet Explorer, you may delete cookies by taking the following steps:

Click “Tools” and then select “Internet Options”

On the “General” tab, under “Browsing History,” click the “Delete” button

On the pop-up, select the box next to “Cookies”

Click the “Delete” button

Instructions for deleting cookies in other browsers are available at

Please be aware that if you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.

Links to other websites:

Please be aware that our website or communication may occasionally share links to other websites where we feel it is beneficial (for example, a trade publication featuring news about Naked Wines plc) however we are not responsible for the privacy practices of other sites.

Keeping you informed about our products and services:

We would like to tell you about our products and services that we think might help your business from time to time. Where you have consented to us doing so, we may do this via post, email, text message, phone, online, social media, or by any other electronic means. If you would like to opt-in to receive this information, click here.

We won’t send you marketing messages if you tell us not to but we will still need to send you occasional service-related messages. You can opt-out of our marketing communication at any time.

Social media:

When using one of our websites or mobile applications, you may be able to share information through social networks like Facebook and Twitter. For example, when you like, share or review our services. When doing this your personal information may be visible to the providers of those social networks and other users. Please remember it is your responsibility to set appropriate privacy settings on your social network accounts so you are comfortable with how your information is used and shared on them.

Security of your personal data:

Naked Wines plc is committed to protecting the personal data you share with us. Naked Wines plc uses a combination of industry-standard security technologies, procedures and organisational measures to help protect your personal data from unauthorised access, use or disclosure. Naked Wines plc supports online security using secure server technology because we want your data to be safe. There are security arrangements and facilities on Naked Wines plc’s websites to prevent abuse.

Contact Us:

If you would like to exercise one of your rights as set out above, or you have a question or a complaint about this policy or the way your personal information is processed, please contact us by one of the following means:

By email:

By Post: FAO: Data Protection Department, Naked Wines plc, Norvic House, 29-33 Chapel Field Road, Norwich, NR2 1RP.

You also have the right to lodge a complaint with the UK regulator, the Information Commissioner. Go to to find out more.