It has been a challenging year for Naked Wines. Ultimately though I believe it is one in which we have undertaken important work to stabilise the business alongside work to lay the foundations for a future in which we deliver on our ambition of profitable growth.
In October 2022 we took decisive action and laid out a plan to “pivot to profit”. That plan had three main elements:
- Secure our credit facility to provide funding while we undertook a change of path;
- Demonstrate profitability; and
- Develop a path to sustainable, profitable growth.
Our focus over most of FY23 has been primarily to ensure Naked was on a more secure footing and demonstrate the underlying profitability of the business. However, despite much progress the trading environment remains challenging moving into FY24 and as a result we are undertaking further actions to ensure we fully right-size our stock levels and cost base.
We have much more to do. We have ambitious goals and in some areas our testing has not yet unlocked the progress we need. Equally we recognise the consumer environment remains uncertain and the global wine industry is challenged with over-supply.
However, we are ready and motivated for the challenges ahead. We are absolutely committed to returning Naked to profitable growth and recognise the need for decisive action and tough near-term decisions to get us there. We have a core business and membership base that even in a tough environment remains incredibly robust. That platform creates options for Naked – and as a team we are determined to use that to establish Naked’s long-term potential in a way which creates clear value for all our stakeholders.
Read more in our CEO’s review