About us

We set up Naked Wines because we believe that the wine industry could be so much better. The two important people – the wine drinker and the winemaker – could be getting a better deal. So we decided to do something about it.

The model we came up with turned out to be ahead of its time… crowdfunding. Our customers support independent winemakers, and in exchange get exclusive access to delicious wines, at preferential prices.

The whole premise of Naked Wines is that you are joining a community and benefiting from the recommendations and experiences of fellow consumers. Our belief is that great wine should be an everyday pleasure, not a privilege. We give talented winemakers the freedom and time to make wines that inspire, supported by a community of passionate wine drinkers, which results in a virtuous circle where everyone is better off; customers get a full experience, not just a product, and the best wines you’ve ever tasted!

Naked Wines has a fast growing and loyal subscriber base of Angels across its three markets and works with over 235 independent winemakers, producing 1,500+ wines in 21 countries.

The plan

Our model is based on a virtuous circle:

  • Doing the right thing
  • Generates extreme customer loyalty
  • Generates cash, which can be reinvested in growth
  • Attracts the best people and the best suppliers

Meet our Team

Max Miller - President, Naked Wines USA

Max Miller

President, Naked Wines USA

Max joined Naked Wines in 2020 to lead the U.S. business. For the past 15 years Max has been focused on advancing the digital growth of direct to consumer businesses. He joins from Bluprint, a subscription video-on-demand service owned by NBCUniversal, and is a graduate of Colgate University.

James Crawford - Managing Director, Naked Wines UK

James Crawford

Managing Director, Naked Wines UK

James joined Naked Wines as Finance Director in March 2014 following a 13-year career with Diageo PLC. James was CFO from March 2014 until December 2020, including the period that Majestic Wine was part of the group. He moved into the post of UK MD on an interim basis in November 2019 and took the role permanently from June 2020.

Alicia Kennedy - Managing Director, Naked Wines Australia

Alicia Kennedy

Managing Director, Naked Wines Australia

Alicia joined Naked Wines in 2019 after working as the Head of Growth and Strategy at the Australian “unicorn” Afterpay and running other fast growth start-ups, both private and listed throughout the Asia-Pacific region.

For more information, visit our websites:

UK Website

US Website 

Australia Website