About us

We set up Naked Wines because we believe that the wine industry could be so much better. The two important people – the wine drinker and the winemaker – could be getting a better deal. So we decided to do something about it.

The model we came up with turned out to be ahead of its time… crowdfunding. Our customers support independent winemakers, and in exchange get exclusive access to delicious wines, at preferential prices.

The whole premise of Naked Wines is that you are joining a community and benefiting from the recommendations and experiences of fellow consumers. Our belief is that great wine should be an everyday pleasure, not a privilege. We give talented winemakers the freedom and time to make wines that inspire, supported by a community of passionate wine drinkers, which results in a virtuous circle where everyone is better off; customers get a full experience, not just a product, and the best wines you’ve ever tasted!

Naked Wines has a fast growing and loyal subscriber base of Angels across its three markets and works with over 197 independent winemakers, producing 1,000+ wines in 17 countries.

The plan

Our model is based on a virtuous circle:

  • Doing the right thing
  • Generates extreme customer loyalty
  • Generates cash, which can be reinvested in growth
  • Attracts the best people and the best suppliers

Meet our Team

Max Miller - President Naked Wines USA

Max Miller

President Naked Wines USA

Max joined Naked Wines in 2020 to lead the U.S. business. For the past 15 years Max has been focused on advancing the digital growth of direct to consumer businesses. He joins from Bluprint, a subscription video-on-demand service owned by NBCUniversal, and is a graduate of Colgate University.

Fran Underhill - Interim Managing Director, Naked Wines UK

Fran Underhill

Interim Managing Director, Naked Wines UK

Fran joined the business from day dot, helping the founding team to sketch out the proposition – and launch the business in a hectic but exciting two-month period. 

Fran has held a variety of positions over the past 10 years, heading up Continuous Improvement, moving into Demand Planning – and most recently leading the Marketing Team. Fran is currently steering the UK ship as interim Managing Director.

Alicia Kennedy - Managing Director, Naked Wines Australia

Alicia Kennedy

Managing Director, Naked Wines Australia

Alicia joined Naked Wines in 2019 after working as the Head of Growth and Strategy at the Australian “unicorn” Afterpay and running other fast growth start-ups, both private and listed throughout the Asia-Pacific region.

For more information, visit our websites:

UK Website

US Website 

Australia Website